B2B furniture catalogue development for Stiwood.
- Client
Stiwood srl
- Scope
Brand identity, digital strategy, web design, development & automation
- Tech stack
Next.js - Sanity - Supabase
Stiwood manufactures wooden seating and furniture for contract and office spaces. Its product data was managed in Oracle, while the website required manual updates and the sales team distributed technical documents separately.
We restructured the catalogue and developed a bilingual website connected to Oracle through a custom API integration. Product data is synchronised with the management system, while the team manages imagery and editorial content in Sanity.
A dedicated reseller portal generates technical datasheets from the synchronised data, with pricing available to authorised accounts. Automated monthly reports give the sales and marketing teams an overview of registrations, downloads and website activity.
We structured the catalogue around collections, models and configured variants, covering 274 models and over 1,100 variants. Visitors can filter by product type, setting and characteristics, or search directly by name or kit code.
The integration processes exports from Oracle and updates only the product data that has changed, preserving editorial text, imagery and manually arranged variant order. New products arrive as drafts for review, while discontinued variants are withdrawn. After each sync, the team receives a readable summary of changes and anything that needs attention.
Filter over 1,100 variants by product type, setting and characteristics.
Stiwood needed to understand how customers were using the catalogue and identify opportunities for sales follow-up. Registration requests, downloads and product interest had to become useful information for the sales and marketing teams.
We built an automated monthly report that brings this information together in one email. It highlights the most downloaded products, active customers and newly registered accounts that have yet to download a datasheet, alongside website traffic trends. The team can identify follow-up opportunities directly from the report, with detailed records and Excel exports available in the CMS.
