A structured digital catalogue for Dante Negro.
- Client
Dante Negro srl
- Scope
Information architecture, UX & web development
- Tech stack
Next.js - Sanity - Vercel
- With
Creative direction by Margherita Rui
Art direction and content by Dogtrot
Dante Negro creates outdoor furniture in wrought iron, from contemporary collections to heritage pieces. The new website needed to reflect the brand’s identity while making its extensive catalogue easier to explore.
We defined the information architecture and UX around two ways of browsing: by collection and by product type. Working from Dogtrot’s visual direction, we developed the website with carefully paced transitions and close attention to imagery and detail.
Sanity connects products, finishes and technical documents, allowing the team to update and reorder the catalogue independently.
Filter the catalogue by collection and product type.
We built a custom content model in Sanity and imported the full catalogue programmatically, linking each product to its collection, finishes, imagery and technical documents. This brought the existing material into a consistent, editable structure without manually creating each entry.
Collection pages give the imagery space while keeping individual products within reach.
