A digital space for every side of Nichetto.
- Client
Luca Nichetto / NICHETTO®
- Scope
Digital consultancy, web development & e-commerce setup
- Tech stack
Next.js - Prismic - Shopify
- With
Brand design by Clap On Clap Off
Web design by Giulia Faraon
NICHETTO® needed a website that could represent the breadth of the studio’s work, from furniture and objects to interiors and collaborations. Alongside the portfolio, the studio wanted to start selling its own products online.
We worked as the team’s digital partner, developing the website and supporting content preparation throughout the project. Together, we optimised images and refined layouts and custom animations, balancing the studio’s visual identity with the practical demands of an extensive archive.
We also developed Nichecraft, the studio’s Shopify store, creating a direct channel for its own products alongside the portfolio. The team manages project content through Prismic and products and orders through Shopify.

The Index brings years of projects into a single archive, searchable by category, client and year. We structured each entry around consistent information, allowing visitors to follow a specific interest or explore connections across the studio’s work.
Filters adapt to the available results, while grid and list views offer different ways to browse. Image previews keep the work visible throughout, making a large archive easier to explore without opening every project.
Grid and list views, with filters by category, client and year.

Nichecraft was the studio’s first ecommerce venture, so our role extended beyond developing the storefront. We supported the team with product setup, shipping configuration and testing, making sure the shop was ready to take orders at launch.



