A clearer product experience for Normann.
- Client
Normann srl
- Scope
Digital strategy, UX & web development
- Tech stack
Next.js - Sanity - Vercel
- With
Art direction and content by Dogtrot
Normann manufactures blast chillers and shock freezers for professional kitchens. Customers already relied on its website for technical information, but the fragmented catalogue was difficult to navigate and content updates depended on an external supplier.
We began with a discovery workshop and traffic analysis, then reorganised the catalogue around product lines and individual models. Working with Dogtrot’s creative direction and UI design, we developed a website in five languages that brings product information, specifications and downloads together.
The technical team can now update data and documents independently through Sanity. After launch, we extended the same system to provide access to product manuals through QR codes on the machines.
Many Normann models share the same features but differ in capacity, dimensions and configuration. We separated information shared across a product line from the technical data specific to each model, avoiding repeated content while keeping those differences clear.
Product pages support both visitors exploring the range and returning customers looking for specific technical information, with specifications and downloads accessible alongside descriptions and imagery.
Custom product hotspots, editable directly in Sanity.
We structured Sanity around a single product record containing all five languages. Technical values are entered once, while translated text and documents are managed within the same record, making it easier to keep language versions aligned.
Replacing a datasheet updates it wherever that model appears. Editors can preview changes before publishing and build new pages from reusable content modules, keeping routine updates within the company.
After launch, Normann needed to make installation and operating manuals accessible through QR codes on its machines, including those sold under private labels. Manuals had to remain up to date without replacing printed labels, while private-label products required access without Normann branding.
We extended the existing Sanity setup with a manual hub on a neutral domain. Each QR code opens a page linked to a manual code, where users can view or download the documents. Updated PDFs remain accessible through the same QR code, with previous versions archived. The hub launched with 13 manual entries across four brands, all managed in the same CMS as the website.
